The corporate blog has been a mainstay for tech and service businesses for many years, driven by the importance of SEO and ranking. What I’ve seen over recent years is a growing focus on quantity, and less priority is given to engaging, carefully thought-through content. This, of course, was taken to new heights with AI tools like ChatGPT.
Striking the balance is hard. Why should you zig with everyone zagging around you?
Ultimately, quality content may not rank well if it’s not stuffed with keywords; it may not be as reproducible and may cost more, but it also yields better results. This means that investing in quality will lead to better conversations and more thoughtful impressions on prospects. I can:
- Write and research quality articles on a range of topics
- Edit existing articles to boost quality
- Observe SEO best practices
- Help with content ideation