Products come in many shapes and sizes. B2B, B2C, Software, Hardware—it all needs communicating, and it can be really, really hard. Product marketing sits outside of a company’s “standard” marketing operation but is equally as important. People like to see progress, and this needs to be transmitted methodically and carefully, which requires product expertise, time, and resources.

I helped Infraspeak with their product marketing copywriting for nearly 3 years and have learned a thing or two about how it should be done. I can help execute key product marketing comms tasks such as:

  1. Product newsletters
  2. Product launch campaigns (setting narratives, email flows, assets, sales enablement documentation)
  3. Product documentation (product profiles, battle cards, etc)
  4. Adverts, landing pages
  5. and whatever else crops up!