Products come in many shapes and sizes. B2B, B2C, Software, Hardware — it all needs communicating, and it’s really, really hard. Product marketing often sits outside of a company’s “standard” marketing operation but is equally as important and requires technical and market expertise.
I helped Infraspeak with their product marketing for nearly 3 years and have learned a thing or two about how it should be done. I can help execute key product marketing comms tasks such as:
- Product newsletters
- Product launch campaigns (product narratives, email flows, assets, sales enablement documentation)
- Product documentation (product profiles, battle cards, etc)
- Adverts, landing pages
- and whatever else crops up!